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We supply the products,
they supply the joy.

Yes, we’re an online retailer… but that doesn’t mean we’re like everyone else. We’ve got the knowledge, the experience, the products and the feedback to show we’re one of a kind, and something we’re proud to boast about.

Hi, I’m Lauren, proud owner of PPS and my gorgeous girl, Bella πŸ’–Β  She is a Chocolate Labrador, currently aged 12, with the biggest heart, waggiest tail and definately the greediest appetite – along with a million and one allergies! She is one of the best cuddlers and loves a nap any time of the day, but will 100% make it known when it’s time to go for a walk. More often than not, we come home with a new stick too.

Purely Pet Supplies is a small business built to provide pet owners, and their pets, with everything they need, providing a one-stop shop for the very best range of products for dogs, cats, small pets, birds, wild birds, wild animals and fish, with customer service we pride ourselves on and great value for money. We cater for all pets, including those with allergies, with a specially chosen range that helps to keep your pet happy and healthy. After all, we supply the products, they supply the joy.

After being a pet owner for over 10 years and being admittingly obsessed with all aspects of health and wellbeing of animals I want nothing but the very best for your pets, and I hope to be able to supply the products you need at an affordable price and with the best service possible.

What makes us different?

What a question! For those that know me, Lauren (Owner and Busy Body behind the brand), you’ll understand why things are done differently here. We are an honest, independent small business, caring for as many animals as we can and helping as many owners as we can with good advise, learnt from real experiences, while offering great value for money and a service you can trust. The people behind the brand are REAL PEOPLE with REAL PETS! And trust me, those pets have tested us, as well as them being the most incredible animals we could ever have asked for. Small in size but mighty in knowledge, Team PPS is always here for your questions and queries, and we hope to be able to answer them to the best of our abilities every time. Customer service is at our forefront, so don’t fear, Team PPS is here!

On a side note, we are constantly on the look out for new products, and frequently involve our customers in the selection and shortlisting of potential new ranges, ensuring we deliver a varied selection of pet-industry favourites to meet your every need. Check us out on Instagram for regular product updates, new items, promotions and more, tagging us with our handle @purelypetsupplies to be featured!

Award Winning Small Business

Small Business of the Year,
Nottingham Post – Women in Business Awards 2017

Purely Pet Supplies Ltd AWARDS

In November 2017, Purely Pet Supplies won its first business award for the Nottingham Post Women in Business Awards 2017! A huge achievement for Lauren and the team, Purely Pet Supplies was recognised for it’s dedication to the industry, business individuality, customer service, product variety, value for money and more, and has a very bright future ahead.

Since achieving our first accolade, Purely Pet Supplies has gone on to be shortlisted for Business of the Year 2018 for the Celebrating Rushcliffe Awards, Finalist for Entrepeneur of the Year for Nottingham Post Women in Business Awards 2018, and more recently has been awarded with the Feefo Gold Trusted Service award 2020, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers. Take a look at our Gold Rated Feefo reviews here.

The Paw of Approval

Our own Personal Stamp of Quality

Paw of Approval

As a HUGE pet lover, pet owner and pet obsessed human that I am, I have built up years of knowledge and experience on pets, nutrition, health, wellbeing and more, and have dealt with a range of issues with my own pets over the years. Bella, my chocolate labrador, has over 25 allergies that I have to cater for daily, including many common proteins and environmental things such as grass! Yes, my dog is allergic to grass. WHY?! I have tested SO MANY of the products in my catalogue and pride myself on the fact that I type every single bit of text on this website, researching every product and typing my own product descriptions. It’s basically free petucation (Pet-Education)!Β 

The best way to shine a light on the products I, and my team, have tried, tested and loved, the Paw of Approval highlights the items that we know the most about, and would recommend to our friends and family. They’re the products we, and our pets, love, from hamster and guinea pig items to dog and cat products. If we love it, we have STAMPED IT! Take a look at our Paw of Approval range here, or keep an eye out for our Paw of Approval stamp on some of our most favoured products.

Click & Collect

We love our locals! We offer a free Click&Collect service for those in the local West Bridgford/Nottingham area, and those travelling nearby the area throughout the week. Simply select Click & Collect NOTTINGHAM at checkout for the delivery charge to be removed, providing an even better saving with every order! If we’re in your area we may even be able to delivery free of charge – BONUS! We’ll be in touch if this is the case!

Our Click and Collect service operates throughout the week, but on a pre-arranged basis only.Β 

For urgent purchases, or orders you wish to collect on a certain date and at a certain time, please contact us before purchasing or add this to your order notes, highlighting this with a corresponding email. For more information, contact us today or take a look at our Delivery Information to find out more.

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Super cute, super Christmas-sy and PACKED with catnip! 😍 My KONG Cafe Scrattles are the purrrrrfect stocking filler, with catnip and rattle sound for hours of batting and pouncing, available in four adorable festive designs! #festivefriday Choose: Gingerbread Man, Christmas Tree Cookie, Christmas Pudding, Hot Cocoa Mug Only Β£2.49 each! Available now, while stocks last! Products tagged, or shop below! πŸ›’ https://www.purelypetsupplies.com/product/kong-christmas-cafe-scrattles/ Pictured: Hot Chocolate Mug, Gingerbread Man (my two favourites!) Have a great start to the weekend, everyone! Only 2 more Fridays to go! Full Christmas range available here - https://www.purelypetsupplies.com/shop/christmas-2023/ #purelypetsupplies #festivefun #festivevibes #festive #christmas #christmastime #christmasshopping #uksmallbiz #uksmallbusiness #cattoys #kongcat #gingerbreadman #hotchocolate #cookies #christmaspudding #santapaws #christmas #catniptoys #kong #december #friday

Super cute, super Christmas-sy and PACKED with catnip! 😍 My KONG Cafe Scrattles are the purrrrrfect stocking filler, with catnip and rattle sound for hours of batting and pouncing, available in four adorable festive designs! #festivefriday

Choose: Gingerbread Man, Christmas Tree Cookie, Christmas Pudding, Hot Cocoa Mug

Only Β£2.49 each! Available now, while stocks last!

Products tagged, or shop below!
πŸ›’ https://www.purelypetsupplies.com/product/kong-christmas-cafe-scrattles/

Pictured: Hot Chocolate Mug, Gingerbread Man (my two favourites!)

Have a great start to the weekend, everyone! Only 2 more Fridays to go!

Full Christmas range available here - https://www.purelypetsupplies.com/shop/christmas-2023/

#purelypetsupplies #festivefun #festivevibes #festive #christmas #christmastime #christmasshopping #uksmallbiz #uksmallbusiness #cattoys #kongcat #gingerbreadman #hotchocolate #cookies #christmaspudding #santapaws #christmas #catniptoys #kong #december #friday
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Save over 15% on SPORTSPET High Bounce! Was Β£2.99 | NOW Β£2.49 - Super fun, high bounce rubber ball - Perfect for active games of fetch - Highly durable with a floating design - Perfect for sporty, active dogs - 6cm diameter, in assorted colours πŸ›’ Sportspet High Bounce Ball 6cm Available while stocks last. Sold singly. #purelypetsupplies #sportspet #dogtoys #sportspetball #highbounce #ukpetsupplies #smallbusiness #uksmallbusiness #fetch #friday #ukdeals

Save over 15% on SPORTSPET High Bounce! Was Β£2.99 | NOW Β£2.49

- Super fun, high bounce rubber ball
- Perfect for active games of fetch
- Highly durable with a floating design
- Perfect for sporty, active dogs
- 6cm diameter, in assorted colours

πŸ›’ Sportspet High Bounce Ball 6cm

Available while stocks last. Sold singly.

#purelypetsupplies #sportspet #dogtoys #sportspetball #highbounce #ukpetsupplies #smallbusiness #uksmallbusiness #fetch #friday #ukdeals
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Hitting you with a morning dose of Bella's FriYAY face to help you get through one more weekday! πŸ’™ We've got such a busy weekend to look forward to this week, including a trip to Elvaston Castle with the gorgeous @murphy.the.magnificent for their Dog Lovers Festival on Saturday! We can't wait! Are you going or have you been before? Let me know in the comments below! Have a great Friday everyone! It's almost the weekend! πŸ›’ www.purelypetsupplies.com #purelypetsupplies #tgif #friyay #friday #thankgoditsfriday #itsfriday #fridayfeeling #happydogs #chocolatelabrador #uksmallbusiness #morningmotivation #pets #smilingdog @bellaboo.thelabrador @elvaston.castle

Hitting you with a morning dose of Bella`s FriYAY face to help you get through one more weekday! πŸ’™

We`ve got such a busy weekend to look forward to this week, including a trip to Elvaston Castle with the gorgeous @murphy.the.magnificent for their Dog Lovers Festival on Saturday! We can`t wait!
Are you going or have you been before? Let me know in the comments below!

Have a great Friday everyone! It`s almost the weekend!

πŸ›’ www.purelypetsupplies.com

#purelypetsupplies #tgif #friyay #friday #thankgoditsfriday #itsfriday #fridayfeeling #happydogs #chocolatelabrador #uksmallbusiness #morningmotivation #pets #smilingdog @bellaboo.thelabrador @elvaston.castle
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Queue the wide eyes and wagging tail! It's the best welcome home a pawrent could ask for πŸΎπŸ’™ I hope you've all had a great Thursday! πŸ›’ www.purelypetsupplies.com #purelypetsupplies #hometime #uksmallbusiness #smallbusiness #petshoponline #thursday #dogmum #dogdad #waggingtail #doglovers #dogquotes #dogquote

Queue the wide eyes and wagging tail! It`s the best welcome home a pawrent could ask for πŸΎπŸ’™ I hope you`ve all had a great Thursday!

πŸ›’ www.purelypetsupplies.com

#purelypetsupplies #hometime #uksmallbusiness #smallbusiness #petshoponline #thursday #dogmum #dogdad #waggingtail #doglovers #dogquotes #dogquote
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Are you ready to ROLL(ini) into a new week? We are! SAVE OVER 15% on our Rollinis 6-Pack Bundle! Available now for only Β£9.99 πŸ˜πŸ˜‹ ALL PRODUCTS TAGGED! - Tasty, crunchy, crispy snacks for small pets - Made with a yummy combination of cereals, seeds, berries, vegetables and/or honey - Fun, gnaw-able treats packed with flavour and nutrition - Enriched with key vitamins for good health - Suitable for a variety of small pets including rabbits, hamsters, guinea pigs and gerbils - High in fibre for healthy digestion - No artificial nasties or adde sugars - 7 treat balls with berries, fruit or apple per pack Rollinis Mixed Bundle - Was Β£11.94, BUNDLE PRICE Β£9.99! Contains: 2x Berry Rollinis 7pk, 2x Apple Rollinis 7pk, 2x Fruit Rollinis 7pk Over 15% off standard website price! Available individually for Β£1.99 per pack. - UK delivery from Β£3.99, and FREE over Β£50*! - FREE drop-off and/or collection for local Nottingham customers*! - International delivery is available from Β£8.49! @vitakraft.deutschland @canva #purelypetsupplies #rollinis #productoftheday #dealoftheday #rabbittreats #guineapig #rabbit #ukrabbits #hamster #gerbil #vitakraft #eastmidlands #nottinghampetsupplies #nottinghampets #rodents #nottingham #ukpets #myrabbit #cavvy #ukfurries #ukpetsupplies #offer #ukpets #dealoftheday #bundle #sunday #sundaypets #sundaybunny

Are you ready to ROLL(ini) into a new week? We are! SAVE OVER 15% on our Rollinis 6-Pack Bundle! Available now for only Β£9.99 πŸ˜πŸ˜‹ ALL PRODUCTS TAGGED!

- Tasty, crunchy, crispy snacks for small pets
- Made with a yummy combination of cereals, seeds, berries, vegetables and/or honey
- Fun, gnaw-able treats packed with flavour and nutrition
- Enriched with key vitamins for good health
- Suitable for a variety of small pets including rabbits, hamsters, guinea pigs and gerbils
- High in fibre for healthy digestion
- No artificial nasties or adde sugars
- 7 treat balls with berries, fruit or apple per pack

Rollinis Mixed Bundle - Was Β£11.94, BUNDLE PRICE Β£9.99! Contains: 2x Berry Rollinis 7pk, 2x Apple Rollinis 7pk, 2x Fruit Rollinis 7pk

Over 15% off standard website price! Available individually for Β£1.99 per pack.

- UK delivery from Β£3.99, and FREE over Β£50*!
- FREE drop-off and/or collection for local Nottingham customers*!
- International delivery is available from Β£8.49!

@vitakraft.deutschland @canva #purelypetsupplies #rollinis #productoftheday #dealoftheday #rabbittreats #guineapig #rabbit #ukrabbits #hamster #gerbil #vitakraft #eastmidlands #nottinghampetsupplies #nottinghampets #rodents #nottingham #ukpets #myrabbit #cavvy #ukfurries #ukpetsupplies #offer #ukpets #dealoftheday #bundle #sunday #sundaypets #sundaybunny
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Customer: "Do you sell dog beds?" Bella: "No, but our packaging has my Paw of Approval! Who needs a dog bed when you have cardboard? #freedogbedwitheveryorder Shop: www.purelypetsupplies.com

Customer: "Do you sell dog beds?"
Bella: "No, but our packaging has my Paw of Approval!

Who needs a dog bed when you have cardboard?
#freedogbedwitheveryorder

Shop: www.purelypetsupplies.com
...

Smile like you mean it, ooooo 🐾😁🎢 2 for Β£35 on PlaqueOff Dental Care Bones! Available in four tasty recipes, with 13 dental bones per pack! - Delicious oral care chews made with natural ingredients - With proven PlaqueOff Powder formula in every bone - Helps to remove plaque and tartar with a double action recipe - With a unique shape that keeps teeth clean and healthy - Made with real kelp, rich in nutrients to support fresh breath, healthy digestion and clean teeth - Benefits the health and condition of teeth and gums every day - With a healthy dose of vitamins and minerals for good health - Designed for daily feeding, from half to 1 bone per day per dog - Suitable for all dogs and puppies over 6 months - 4 Recipes: Bacon, Turkey & Cranberry, Veggie Fusion (Vegan Friendly), Chicken & Pumpkin - 13 bones per pack Β£17.99/Β£18.49/Β£19.99 per pack, or 2 for Β£35! SHOP NOW πŸ‘‰ https://www.purelypetsupplies.com/product/plaqueoff-dental-care-bones/ - UK delivery from Β£3.99, and FREE over Β£50*! - FREE drop-off and/or collection for local Nottingham customers*! - International delivery is available from Β£8.49! @southcoastspaniels @plaqueoffuk #dentalchews #dogtreats #productoftheday #plaqueoff #dogsupplements #nottinghampetsupplies #nottinghamdogs #nottinghampuppies #nottingham #eastmidlands #ukdogs #dogsupplement #purelypetsupplies #ukpetsupplies #offer #ukpets #dealoftheday #plaqueoffbones #dogdentalchews #dentalchews

Smile like you mean it, ooooo 🐾😁🎢 2 for £35 on PlaqueOff Dental Care Bones! Available in four tasty recipes, with 13 dental bones per pack!

- Delicious oral care chews made with natural ingredients
- With proven PlaqueOff Powder formula in every bone
- Helps to remove plaque and tartar with a double action recipe
- With a unique shape that keeps teeth clean and healthy
- Made with real kelp, rich in nutrients to support fresh breath, healthy digestion and clean teeth
- Benefits the health and condition of teeth and gums every day
- With a healthy dose of vitamins and minerals for good health
- Designed for daily feeding, from half to 1 bone per day per dog
- Suitable for all dogs and puppies over 6 months
- 4 Recipes: Bacon, Turkey & Cranberry, Veggie Fusion (Vegan Friendly), Chicken & Pumpkin
- 13 bones per pack

Β£17.99/Β£18.49/Β£19.99 per pack, or 2 for Β£35!

SHOP NOW πŸ‘‰ https://www.purelypetsupplies.com/product/plaqueoff-dental-care-bones/

- UK delivery from Β£3.99, and FREE over Β£50*!
- FREE drop-off and/or collection for local Nottingham customers*!
- International delivery is available from Β£8.49!

@southcoastspaniels @plaqueoffuk #dentalchews #dogtreats #productoftheday #plaqueoff #dogsupplements #nottinghampetsupplies #nottinghamdogs #nottinghampuppies #nottingham #eastmidlands #ukdogs #dogsupplement #purelypetsupplies #ukpetsupplies #offer #ukpets #dealoftheday #plaqueoffbones #dogdentalchews #dentalchews
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