Good Boy

Good Boy Logo

A brand that puts you and your dog at the top of their priority list, Good Boy provide a wide variety of products for dogs from the tastiest treats to the coolest of toys.  They are continually developing innovative products of the highest quality, striving to provide exciting new products.

Established in 1962 through the birth of their ground-breaking cocoa free Good Boy Choc Drops, Good Boy fast became a mainstay in households across the UK, with an iconic and reputable brand known to virtually all UK pet owners! Taking it through to more recent times, Good Boy had sold approximately 1 million, billion, quintillion toys and treats around the world, and hit a new milestone with over 16 million of their tasty Pawsley and Co meat treats sold in just one year! That’s a lot of happy customers and wagging tails!

“If your dog is healthy and happy, so are we.”

– Armitage Pet Care.

Their mission is to make safe toys and create treats as healthy as they can be. Adding a spoonfull of excitement, a whole lot of deliciousness, and most importantly, a bucket full of fun, Good Boy provides you with an easy recipe for a happy, healthy dog keeping their tails wagging until kingdom come!

Good Boy is part of the Armitage Pet Care family.  To find out more about Armitage Pet Care, click here

To find out more about Good Boy or their products, please contact our Customer Services team at

Showing 1–21 of 163 results

Latest from Instagram

Oh, hey there weekend 🐹💖.
From us and our beautiful Romeo, have a great one gang! Let us know what you're up to in the comments below! 👇🏼

19 1

Together, we can change young lives. Bella's "Pudsey Ready", are you? #bbccin 🐶.
📸 @bellaboo.thelabrador.
#childreninneed #pudsey #pudseydog #pudseybear #pudseyears #childreninneedday #childreninneed2019 #pudseyready #bbcchildreninneed

27 0

Happy Howl-oween 🎃👻 get 10% off ALL PRODUCTS* this Halloween and Weekend with our fangtastic sitewide sale! 🥳 Ends Sunday 3rd November 11:59pm 🕸️ #letsgetspooky.
Valid on all UK and international orders. Excludes Clearance items, Special Offer items and Trade Orders. Ends Sunday 3 November 11:59pm GMT. One use per customer.

19 0

Charging towards the weekend like... Friday, we see you! 👀.
It may be a little wet and dreary in the UK today unlike this pic but you can still be sure Ellie and her ball are having tons of fetching fun!

Happy Thursday everyone! One more day until wild weekend adventures begin 😛. 📸 @ellie_thejackrussell

30 1

Happy #NationalNutDay from us and the gorgeous @stamfordthecavapoo! What better way to celebrate than to get those nashers around a yummy Soopa dental stick 😍 Banana & Peanut Butter flavour, of course 😋🍌🥜.
🎥 @stamfordthecavapoo.
🍌 @soopapets.
🛒 @purelypetsupplies.

20 5


Halloween and Bonfire Night are just around the corner and as most of us know, these can be terrifying evenings for our pets 😔⁣

We are giving away 1 set of Beaphar CaniComfort and 1 set of Beaphar CatComfort to help calm your pets during those stressful nights! Each set has an RRP of £42 and you have a chance of receiving them for free! ⁣

Both Beaphar sets include;⁣
1 x plug-in calming diffuser⁣
1 x diffuser refill (lasting for 30 days) ⁣
1 x calming spray (for beds and crates)⁣

These can be used all year round to comfort and calm your pets during any stressful situation that may arise🐶🐱 ⁣

1. Follow our Instagram⁣
2. Add our post to your story and tag us⁣
3. Like this post and tag your buddies below! ⁣

Entries close midday on Friday 18th October with our 2 winners announced the same afternoon 😍⁣


⁣#petsupply #purelypetsupplies #bonfirenight #halloween #dog #cat #puppy #kitten #beapharUK #beaphar #competition #competitionwinner

39 177

Hiding from Monday like... 🐱🐾.
📸 @ivan_charlie.
We've got such a busy week ahead of us this week and we can't wait!! We've spent the morning getting our office back up and running after Friday's heavy downpour ☔ so we're all back on track and ready to smash it! 😁 We've some great new products joining our collection this week, including the start of our 2019 Christmas range! 👀🎁 If that's not the perfect way to start the week, we don't know what is!! Have a great Monday everyone! HoHoHo 🎅🎄🐾💖

37 1

Sir Ralph is giving us all the humpday feels today! It's a hard life being this cute, right?! 😍🐾💖.
📸 @sir_ralph_the_lab
#wednesday #humpday #midweekblues #hurryupfriday #naptime #sleepingpup.

46 1

Looks like the weather is going to be pawgeous this weekend 🌞.
We have the whole of our Chill Out range on special offer until 30th September🐕.
Head to the Special Offers section of our website!

17 1

Tag us in your #wetnosewednesday posts!

28 0

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