Purely Fish

Feedback from our Customers

We supply the products, they supply the joy.

Here at Purely Pets HQ, we strive to provide the very best for your pet caring for them as if they were our own. 

Purely Pets We offer thousands of products available at the click of a button, with continually low prices to make sure you get great quality products at fantastic value for money! This is across every product we sell, including all of your favourite brands.

Saving you up to 60% on your favourite pet products and delivering these straight to your door, Purely Pets helps keep your pet happy inside and out, and gives you a convenient one stop website to purchase foods, treats, toys, supplements, grooming products, beds, aquariums and more.  If you can’t find what you’re looking for, or simply need a little advise, we’re only a phone call away. Give us a ring on 0115 945 2751 where one of our team will be more than happy to help.


In November 2017, Purely Pet Supplies won its first business award!

Nottingham Post Women in Business AwardsA huge achievement for Lauren and the team, Purely Pets has been recognised for it’s dedication to the industry, business individuality, customer service, product variety, value for money and more, and has a very bright future ahead.  



Small in size but mighty in knowledge, together the Purely Pets team have over 10 years experience within the industry, and over 30 years of experience caring for pets of their own.  As the mad pet lovers that we are, we know and understand what you go through as a pet owner (the good, and the bad), and due to our own experiences we are also particularly knowledgeable in specialist areas such as dog training, pet allergies and pet stress.  We are constantly on the look out for new products, and knowing what our pets would want helps us find the products you want and need too. 


As pet owners ourselves, the team at Purely Pets have had experiences with a number of products over the years. We take pride in getting to know as much about a product as possible, and sometimes that means trialling it for ourselves – That’s why we’ve created the Paw of Approval.

Paw Of Approval

The perfect way for us to flag the products we recommend based on ours and our pets experiences, the Paw of Approval is applied to only a select number of products that we truly do love allowing you to see the products we honestly can rate and recommend.

Basically, if we’ve loved it we’ve stamped it! Keep an eye out for the Paw of Approval logo across our range.


For our lovely local customers, we now offer a free personal local delivery service. This means you can order any items on our website and get them delivered to your door completely free of charge Monday to Friday at a time that suits you! We also offer a Click and Collect service Wednesday to Friday for urgent purchases.  For more information, contact our Customer Services team today or click here for more information.

Bellas Blog

Latest from Instagram

Keep your friends close and your snacks closer, right Cooper? 😋😍. Happy Sunday everyone! We hope you've all had a fabulous weekend! 🐾💖 📷 @cooperspaniel7 🐶💙 ...

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Mud Daddy to the rescue! 🐾🚿. RRP £39.99 | WAS £31.23 | NOW £28.11 🥳. Today is your last chance to get that extra 10% off your very own Mud Daddy! We've slashed prices to save you a HUGE 35% OFF RRP! Well, almost. 34.89% to be precise 🙄🤦🏻‍♀️😅 Take a look at our Mud Daddy highlights to see it in action and get your code! 👀 The clock is ticking! What are you waiting for!? #teammuddaddy #muddaddy 🥳. 🔍 Mud Daddy. 📸 @misslola.mrlouie 💖 ...

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A KONG for every occasion 🐾🌟. Have you seen our newest KONG products?! Weve extended our range to include the newest innovative products from both the KONG Dog and KONG Cat collections! Here's Bella with her new KONG Tiltz. It's being used as a feeder to slow down her speedy eating and add even more fun to mealtimes! 🐾😋. Check out our story for a glimpse at some of our latest new products 👀. 📸 @bellaboo.thelabrador ...

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Cuddles & caffeine fix pleaseeee 🐾☕💕 #monday #ohmonday #mondayfeels #dogcuddles #cuddlesplease #caffeine #coffeequotes #dogquote ...

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Hyped for Tripe! 🐶👅 📸 @misslola.mrlouie 🐾💖. Although tripe may not be the most pleasant to feed for us hoomans, Green Tripe is highly nutritious and a very natural part of a dogs ancestral diet! It's excellent for your dog's health containing plenty of beneficial enzymes, good bacteria and nutrients! 🥳. 100% Natural | High in Protein | Brilliant Calcium:Phosphorus Ratio | Loaded with Digestive Enzymes and Probiotics | Source of Healthy Fats | Rich in Omega 3 and 6 | Great Nutrient Profile | Highly Palatable | And of course, Irresistible Smell... To dogs anyway! 😣🤢😂. The air dried sticks like the lovely Louie has here also have a chewy, abrasive texture for cleaner teeth! 🦷🥳. Check out our range of tripe sticks and tripe products at 🔍 "Tripe". . . #tripe #triperocks #greentripe #mydoglovestripe #tripelover #dogtreats #naturaldogtreat #healthydogtreat #treattime #benefitsoftripe #cocker #cockerspaniel #spaniel #cockerspanielclub #cockerlovers #cockers #cockersofinstagram #spanielsofinstagram #customerlove #newpost ...

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Friday, we've missed you! After a long, hot, sweaty week this is exactly the kind of Friday therapy we need. Agreed? 🥳 From us and our beautiful emPAWees, have a great weekend everyone! 🐾💖 ...

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🌞🔥 Enjoying the heatwave? So are we! 🔥🌞 But whilst us humans can regulate our body temperature, our pets are unable to do so 😢 Make sure they stay happy and healthy by keeping them in them as cool as possible! ❄️ Click on the photo to view some of our animal cooling products! ...

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The Purely Pet Supplies office and warehouse will be closed on Thursday 29th August, Friday 30th August and Monday 2nd September due to transitioning to a new order management system. Orders can still be placed over this time, however, dispatch will be delayed until Tuesday 3rd September. We apologise for any inconvenience this may cause but this new system is necessary to help Purely Pet Supplies evolve and supply a more reliable service for our valued customers and their fury friends 😁 We are hoping that we will have no issues with this transition. If any issues do transpire, you will be notified swiftly and accordingly. Thank you all for your understanding and continued support 😍 ...

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They're just too woofin' cute! It's not our fault we get side tracked 💁🏻‍♀️🤭🐾🥰 ...

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Don't stop retrieeevvvin' 🐾🎶. Happiness... is a dog and his ball 💖 Come rain or shine, adventures await! From us and the gorgeous Ellie have a great weekend everyone! #friyay 📸 @ellie_thejackrussell ...

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