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We supply the products,
they supply the joy.

Here at Purely Pets HQ, we strive to provide the very best for your pet caring for them as if they were our own. Built with a team of pet-loving individuals that have a mutual passion for pets and their wellbeing, we are now able to offer access to over 12,000 products, all available at the simply click of a button.

Credit: @themarvellousmcdonalds Instagram.com

Saving you up to 60% on all of your favourite branded pet products, care essentials, nutrition and accessories, Purely Pet Supplies help to make caring for your pets as easy as possible, with continually low prices on thousands of products to ensure you get great quality products, at fantastic value for money, every time. This is across every product we sell, including all of your favourite brands.

We aim to help you keep your pet happy inside and out, delivering a convenient one-stop website for you to purchase all of your pet care favourites, including foods, treats, toys, bedding, supplements, grooming products, pet homes, remedies and more.  If you can’t find what you’re looking for, or simple need a little advise, we’re only a phone call or email away – Contact Us.

Award Winners

Small Business of the Year,
Nottingham Post – Women in Business Awards 2017

Purely Pet Supplies Ltd AWARDS

In November 2017, Purely Pet Supplies won its first business award for the Nottingham Post Women in Business Awards 2017! A huge achievement for Lauren and the team, Purely Pet Supplies was recognised for it’s dedication to the industry, business individuality, customer service, product variety, value for money and more, and has a very bright future ahead.

Since achieving our first accolade, Purely Pet Supplies has gone on to be shortlisted for Business of the Year 2018 for the Celebrating Rushcliffe Awards, Finalist for Entrepeneur of the Year for Nottingham Post Women in Business Awards 2018, and more recently has been awarded with the Feefo Gold Trusted Service award 2020, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers. Take a look at our Gold Rated Feefo reviews here.

What makes us different?

Team Purely Pet Supplies Ltd 2019
Team Purely Pet Supplies Ltd 2019

Small in size but mighty in knowledge, team Purely Pet Supplies hold over 14 years experience within the industry, and over 30 years of experience caring for pets of their own. A group of dedicated, passionate and ambitious pet-lovers that we are, we know and understand the trials and tribulations that go with being a pet parent, and due to our own experiences are also particularly knowledgeable in specialist areas such as behavioural training, pet allergies and pet stress.  We are constantly on the look out for new products, and frequently involve our customers in the selection and shortlisting of potential new ranges, ensuring we deliver a varied selection of pet-industry favourites to meet your every need. Check us out on Instagram for regular product updates, new items, promotions and more, tagging us with our handle @purelypetsupplies to be featured!

The Paw of Approval

Our own Personal Stamp of Quality

Paw of Approval

As pet owners, and lovers, ourselves, the Purely Pet Supplies team have built up years of experience using hundreds of the products we sell themselves, and take pride in getting to know as much about a product as possible, which sometimes means personal product trialling.  That’s why we’ve launched the Paw of Approval, our personal stamp of excellence and quality to highlight our favourite products and those we recommend.  

The perfect way for us to shine a light on the products we love, the Paw of Approval is applied only to those selected products we truly do rate and recommend, after using, feeding and experiencing the product ourselves If we’ve loved it, we’ve stamped it. Take a look at our Paw of Approval range here, or keep an eye out for our Paw of Approval stamp on some of our most favoured products.

Personal Local Delivery and
Click and Collect

For our lovely local customers, we now offer a free personal local delivery service to selected NG2 and NG9 postcodes (West Bridgford, Beeston, and Beeston Chilwell). This means you can order any items on our website and get them delivered to your door, completely free of charge at a time that suits you! We also offer a Click and Collect service Wednesday to Friday for urgent purchases, allowing customers to collect their goods from our Nottingham warehouse on a pre-arranged basis only.  For more information, contact us today or take a look at our Delivery Information to find out more.

Instagram | @PurelyPetSupplies

Follow us for special deals, discount codes and the latest updates

A Christmas greeting fit for eating, AND 20% OFF TILL MIDNIGHT! 😍🤤 its your last chance to get your Scoff Paper Christmas Card, available in two designs, two yummy flavours and with a 100% natural recipe!

Save 20% when you buy any Scoff Paper card and edible ink pen bundle, available while stocks last for only £6 per bundle! Code SCOFFXMAS at checkout!

Card: £5.00, in two designs with two tasty flavours
Pen: £2.50 for tasty pooch personalisation

Was £7.50 NOW ONLY £6!

🏷 Scoff Paper Edible Christmas Card "Reindeer Poop", Peaut Butter Flavour - £5.00 (before discount), Scoff Paper Edible Christmas Card "All I Want For Xmas" Chicken Flavour- £5.00 (before discount), Scoff Paper Edible Ink Pen +£2.50 (before discount)
📸 @papillon_dog_link
🖱 www.purelypetsupplies.com

Eat glitter for breakfast and shine all day 🌟 Happy Tongue Out Tuesday! 👅 Today is your last day to get your orders in for Christmas delivery*! Use code GLITTER to save 10% on all full priced items today only, including on our gawwwjus glitter high bounce balls available while stocks last! 😍🌟 What's on your Christmas wish list? Let us know below!

📸 Pippa, @springingpip
🏷 SportsPet Glitter High Bounce, £10.00
🖱 www.purelypetsupplies.com

CODE "GLITTER" for 10% off! Ends midnight tonight!

*UK Christmas delivery only. Standard t's and c's apply.

#ToT #tonguesouttuesday #TongueOutTuesday #tonguesout #sunsouttonguesout #tongueouttuesdays #supportsmallbusiness #supportsmall #uksmallbusiness #uksmallbiz #christmaswishlist #santapaws #sportspet

Save up to 20% on HuggleHounds Christmas toys till Friday! #sqooshielove
Our 3 gorgeous HuggleHounds are available with up to 20% off, bagging you a bargain before the Christmas cut off and tons of huggable, tuggable fun for ALL BREEDS! (Yes, even including you doggos determined to try to tear and tug your way to 2021!)

Head on over to out website to find out why we love HuggleHounds and get your paws on your chosen Christmas 2020 design while stocks last!

🍭 HuggleHounds Candy Cane 12.5" (tagged)
🐻 HuggleHounds Sqooshie Bear (tagged)
🎅 HuggleHounds Rufftex Santa (tagged but not pictured)

📸 @papillon_dog_link
🖱 www.purelypetsupplies.com


🎅 Final order date for UK pre-christmas Delivery - Tuesday 15th December 2020
🖱 www.purelypetsupplies.com

Santa Paws? Is that you?
There's only TWO DAYS LEFT TO ORDER for Christmas delivery! Plus, WE'VE EXTENDED OUR NAUGHTY OR NICE COMPETITION! We're accepting entries for an extra 24h, closing midnight Tuesday 15th December!

Wanna save?
- Head over to @livlikebusby for a one-time discount code, including savings on our exclusive LivLikeBusby collar designs 😍 ENDS TONIGHT!
- Get 15% off selected Jaspers Choice products, code JASPERSCHOICE at checkout 🤤 ENDS TONIGHT!
- Save 10% sitewide for all new followers and customers, code IMNEW at checkout 💙 ENDS NEW YEARS EVE!

📸 Mochi, @mochithemalinois
🏷 Animate Christmas Tree Dog Scarf, from £3.53 (tagged)
🖱 www.purelypetsupplies.com

Jingle bells, cats stands proud, in their Christmas bling 🎵🙄 It was the best I could do tonight, okay! 🙈🤣.
Have you seen our Purely Christmas bundles, including this gorgeous Red Hearts reflective collar for our kitties from our faves over at @ancolpetproducts 😍 im in love! Check out or stories for footage of our beautiful Dennis in his Christmassy collar 💙 #santaclaws

We've only got limited stock left of our fantastic (even if I do say so myself) Christmas 2020 range! Head on over to shop now while stocks last!

Ancol Gloss Hearts available while stocks last, available alone or as part of our Christmas Bundle deals!

🏷 Ancol Refleftive Gloss Cat Collar Red Hearts 20-30cm, £1.97 (tagged)
🖱 www.purelypetsupplies.com

#santaclaus #santapaws #christmasiscoming #christmas #christmastime #supportsmallbusiness #supportsmall #supportsmallbiz #uksmallbiz #uksmallbusiness #ancolpetproducts #christmascat #christmascats #christmascatcollar

Spread more of the good stuff and less of the bad! 👅 Happy Saturday guys! We love our LickiMat's and we know you do to! Whats your favourite tasty treat to add to your lick pad? Ours has to be mashed banana and fish sprinkles - a fruity, fishy feast our Bella never says no to! #licklaughlove

Check out our extensive range of LickiMats for every dog and cat this Christmas, available for pre-Christmas UK delivery when ordered by Tuesday 15th December! 🥳 Key features below if you don't already know!

💙 A simple but effective boredom breaker for dogs and cats, great for making mealtimes and treat time more fun!
💙 Perfect for spreading or sprinkling your favourite foods, including yoghurt, mashed fruits, meat and fish, gravy, crushed biscuits, our incredible LickiMat Sprinkles and so much more!
💙 Encourages repetitive licking, soothing and calming your dog or cat
💙 Recommended by vets and animal behaviourists worldwide
💙 Aids digestion, supports oral health and extends mealtimes
💙 11 designs available, sure to meet your every need!

From only £5.01 in an assortment of bright, fun colours!

📸 Dusty, @dusty.the.frenchie
🏷 LickiMat BUDDY Treat Mat Medium 20cm, Orange £5.01 (tagged)
Available in two sizes and three colours!

🖱 www.purelypetsupplies.com

Whhhaaaaattt, there's only 7 days left till our final Christmas posting day? AS IF THIS YEAR HAS DISAPPEARED THAT QUICKLY! See below for Christmas order dates!

Santa Paws is on his way! Place your order by Tuesday 15th December for pre-chistmas delivery, with Christmas lines available WHILE STOCKS LAST!

I also want to take this opportunity to say thank you... to you! For shopping and supporting #smallbusiness 💙 you keep me in a job, you keep my team in a job, and my god they're jobs we love. If it wasn't for you we wouldn't be here!

Shop now to get all your essentials in time for christmas! We close 22nd Dec till 3rd January so grab your goodies while you can! We all deserve a break this Christmas #dreamquaranteam

📸 @southcoastspaniels
🏷 SportsPet Glitter High Bounce Balls 3pk, £10.00
🖱 www.purelypetsupplies.com

Sweater Weather ❄ Happy Wednesday guys! Less #wetdogwednesday, more #warmdogwednesday! It's safe to say Winter has landed! 6am car defrosting at minus temperatures is NOT what I call fun!

Have you seen our range of adorable jumpers, jackets and coats for your pooch? They're the perfect winter warmer and super cosy for your dog 🐾 #christmasiscoming

Jumpers & Coats available from only £6.71!

🏷 Ancol Muddy Paws Cable Knit Jumper Mustard, from £6.92 (tagged)
💙 @ancolpetproducts
🖱 www.purelypetsupplies.com

Christmas Jumper bundles now available! Check out our New Arrivals to find out more!

#supportsmallbusiness #smallbusiness #shopsmallthischristmas #shopindependent #shopsmall #shopsmallbusiness

Candy Cane Restock! 🍭🎅 Our gorgeous handmade Candy Cane Puzzleplait is back in stock, for a limited time only! The pawfect enrichment toy this Christmas, while supporting two small business's with every purchase.

💙 A fun filled festive toy with endless play possibilities!
💙 Great for a variety of enrichment and interactive games
💙 Made with high quality anti-pill polar fleece fabric for a long lasting super soft design
💙 Perfect for treating, tugging, fetching and chasing
💙 Approx 25cm long (30cm when straightened)
💙 Handmade in the UK by Small Biz @angels_accessories_dogs

Only £4.50, available while stocks last!
📸 @angels_accessories_dogs
🏷 Angels Accessories Candy Cane Puzzleplait, £4.50 (tagged)
🖱 www.purelypetsupplies.com

#supportsmallbusiness #supportingsmallbusinesses #smallbusinessuk #smallbizuk #smallbusinesssupport #enrichment #dogenrichment #enrichmenttoy #enrichmentfordogs #dogtoys #uksmallbusiness #ukmaker #uksmallbiz

Bite me 🦷 2020, we're done with you! On a positive note...WE'RE BACK UP AND RUNNING! 🥳 Treat time all round cos its 10% off till midnight tonight! Code "2020BITEME" at checkout!

The gorgeous Pippa loves her JR Beef Trachea, and I don't blame her! 😍🤤 100% natural and simply air dried, great for stuffing with wet food, pate or feeding alone to clean those teefs and satisfy those canine crunch cravings! 😋 Try saying that five times in a row!

💙 Delicious and nutritious, and 100% natural
💙 Made with only premium, responsibly sourced human-grade beef trachea
💙 Intensely meaty and crunchy, cleaning teeth while providing a satisfying chew dogs love
💙 Naturally low in fat, and great for stuffing with wet food or raw to add more fun to mealtimes!
💙 Rich in glucosamine and Chondroitin, supporting healthy joints and mobility
💙 Satisfies natural chewing instincts and helps strengthen the jaw
💙 ZERO additives and suitable for all diets
💙 Easy to digest and great for daily feeding

Find out more below!

📸 Pippa, @pippaontheprowl
🔍 JR Beef Air Pipe Trachea 200g, £4.13
🖱 www.purelypetsupplies.com

Code expires midnight tonight Monday 7th December 2020. Valid on all full priced items excluding Small Business products and special order/direct dispatch lines. Not valid for use with any other discount code. Shop now -》www.purelypetsupplies.com

Oh 2020, give us a break! 😩 Due to unforeseen issues with our server yesterday, we have temporarily disabled access to the website while we get it back to the operating speed it was working at before. We are so sorry for any inconvenience or concern caused, but can assure you we are doing everything we can to resolve this as quickly as possible!


As soon as I have any further information, I will be sure to let you know! We unfortunately aren't able to take any new orders at the moment, but if you do wish to place an order please get in touch by email or Direct Message and me and my team will be in touch as soon as we are back up and running.

With love, as always!
Team PPS

📧 enquiries@purelypetsupplies.com
📞 01159452751
💙 @purelypetsupplies - keep an eye on our stories and posts for updates!

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