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Purely Fish



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We supply the products,
they supply the joy.

Yes, we’re an online retailer… but that doesn’t mean we’re like everyone else. We’ve got the knowledge, the experience, the products and the feedback to show we’re one of a kind, and something we’re proud to boast about.

Hi, I’m Lauren, proud owner of PPS and my gorgeous girl, Bella 💖  She is a Chocolate Labrador, currently aged 12, with the biggest heart, waggiest tail and definately the greediest appetite – along with a million and one allergies! She is one of the best cuddlers and loves a nap any time of the day, but will 100% make it known when it’s time to go for a walk. More often than not, we come home with a new stick too.

Purely Pet Supplies is a small business built to provide pet owners, and their pets, with everything they need, providing a one-stop shop for the very best range of products for dogs, cats, small pets, birds, wild birds, wild animals and fish, with customer service we pride ourselves on and great value for money. We cater for all pets, including those with allergies, with a specially chosen range that helps to keep your pet happy and healthy. After all, we supply the products, they supply the joy.

After being a pet owner for over 10 years and being admittingly obsessed with all aspects of health and wellbeing of animals I want nothing but the very best for your pets, and I hope to be able to supply the products you need at an affordable price and with the best service possible.

What makes us different?

What a question! For those that know me, Lauren (Owner and Busy Body behind the brand), you’ll understand why things are done differently here. We are an honest, independent small business, caring for as many animals as we can and helping as many owners as we can with good advise, learnt from real experiences, while offering great value for money and a service you can trust. The people behind the brand are REAL PEOPLE with REAL PETS! And trust me, those pets have tested us, as well as them being the most incredible animals we could ever have asked for. Small in size but mighty in knowledge, Team PPS is always here for your questions and queries, and we hope to be able to answer them to the best of our abilities every time. Customer service is at our forefront, so don’t fear, Team PPS is here!

On a side note, we are constantly on the look out for new products, and frequently involve our customers in the selection and shortlisting of potential new ranges, ensuring we deliver a varied selection of pet-industry favourites to meet your every need. Check us out on Instagram for regular product updates, new items, promotions and more, tagging us with our handle @purelypetsupplies to be featured!

Award Winning Small Business

Small Business of the Year,
Nottingham Post – Women in Business Awards 2017

Purely Pet Supplies Ltd AWARDS

In November 2017, Purely Pet Supplies won its first business awardfor the Nottingham Post Women in Business Awards 2017! A huge achievement for Lauren and the team, Purely Pet Supplies was recognised for it’s dedication to the industry, business individuality, customer service, product variety, value for money and more, and has a very bright future ahead.

Since achieving our first accolade, Purely Pet Supplies has gone on to be shortlisted for Business of the Year 2018 for the Celebrating Rushcliffe Awards, Finalist for Entrepeneur of the Year for Nottingham Post Women in Business Awards 2018, and more recently has been awarded with the Feefo Gold Trusted Service award 2020, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers.Take a look at our Gold Rated Feefo reviews here.

The Paw of Approval

Our own Personal Stamp of Quality

Paw of Approval

As a HUGE pet lover, pet owner and pet obsessed human that I am, I have built up years of knowledge and experience on pets, nutrition, health, wellbeing and more, and have dealt with a range of issues with my own pets over the years. Bella, my chocolate labrador, has over 25 allergies that I have to cater for daily, including many common proteins and environmental things such as grass! Yes, my dog is allergic to grass. WHY?! I have tested SO MANY of the products in my catalogue and pride myself on the fact that I type every single bit of text on this website, researching every product and typing my own product descriptions. It’s basically free petucation (Pet-Education)! 

The best way to shine a light on the products I, and my team, have tried, tested and loved, the Paw of Approval highlights the items that we know the most about, and would recommend to our friends and family. They’re the products we, and our pets, love, from hamster and guinea pig items to dog and cat products. If we love it, we have STAMPED IT! Take a look at our Paw of Approval range here, or keep an eye out for our Paw of Approval stamp on some of our most favoured products.

Click & Collect

We love our locals! We offer a free Click&Collect service for those in the local West Bridgford/Nottingham area, and those travelling nearby the area throughout the week. Simply select Click & Collect NOTTINGHAM at checkout for the delivery charge to be removed, providing an even better saving with every order! If we’re in your area we may even be able to delivery free of charge – BONUS! We’ll be in touch if this is the case!

Our Click and Collect service operates throughout the week, but on a pre-arranged basis only. 

For urgent purchases, or orders you wish to collect on a certain date and at a certain time, please contact us before purchasing or add this to your order notes, highlighting this with a corresponding email. For more information, contact us today or take a look at our Delivery Information to find out more.

Instagram | @PurelyPetSupplies

Follow us for special deals, discount codes and the latest updates

Can you hear that? It's sleigh bells! WINTER WONDERLAND NOW OPEN 🎄!.

(Better late than never, right! 😅).

🌟 The Christmas Shop
🌟 Our Winter Must-Haves
🌟 Wild Bird & Wildlife

Coming Soon:
Webbox Festive Toys & Treats
Denzels Festive Treats
SportsPet Festive Toys

Shop NOW! Available while stocks last!

Winter Wonderland link in bio! #ppschristmas

🐾 Murphy, @murphy.the.magnificent

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ONE! If you haven't guessed already, we're counting down to the launch of our 2021 Winter Collection!

I ho-ho-hope you're ready!
I can't say I am just yet, but by 9am tomorrow I sure will be!

09:00 19-11-2021

Be there... or be square 🎄


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Two 🎄


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Three 🌟


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Four 👀


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Smile, breathe and go slowly. Every day brings a choice; to practice stress or to practice peace. It's National Stress Awareness Day today, so to all of you feeling stressed, worn-out, overworked, scared, and more, we hope our Bella provides at least a small smile that brightens your day, and a calming breath to each and every one of you.

For tips and methods to monitor, control and alleviate stress, head over to @rethinkmentalillness who are spending the rest of week providing advice on how to reduce and maintain your stress levels, as well as highlighting the effects stress can have on us all. Our pets are incredible souls, but sometimes we need a little bit more.

S: @purelypetsupplies

Check out our reps for their unique discount codes!
💙 @busbythebrave @bearthegoldador @justtwostaffs @marvellousmerles @murphy.the.magnificent

#mypps #purelypets #nationalstressawarenessday #stressawareness #rethinkmentalhealth #stress #stressed #stressfreeday #nostress #mentalhealthmatters #dogs #mymentalhealth #mentalhealthmatters #wednesday #happyhumpday #stressawarenessday #midweek #positivethinking #mentalhealth #mydog

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Good Food, Good Mood! 💙 Happy Tuesday everyone!

Have you seen our PAW Feeder? It's perfect for mixing mealtimes up any day of the week! Here's Katie tucking into din dins, while benefiting from some interactive fun all in one go!

👀 PAW 2 in 1 Combo Feeder Green
📸 Katie, @katiefrenchcream

S: @purelypetsupplies

Check out our reps for their unique discount codes!
💙 @busbythebrave @bearthegoldador @murphy.the.magnificent @justtwostaffs @marvellousmerles

#pawfeeder #tastytuesday #interactivefeeding #dogbowl #interactivedog #healthyfeeding #rawfeddogs #dogfeeding #whtsinyourbowl #ditchthebowl #lickpad #doglickpad #tongueouttuesday #tot #tuesday #foodie #mypps #purelypets #frenchie #frenchiesofig #dogsofig #dinnertime #dogdinner

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This is your Monday morning reminder that you can handle whatever this week throws at you!

What do you look for most in a dog ball?
a) Super Squeakiness
b) High Bounce
c) Bright Colour
d) Tough Exterior

Let us know below!

👀 @chuckitfetchgamesuk Sport Launcher, @sportspet High Bounce Ball Medium
📸 Bella, @bellaboo.thelabrador

S: @purelypetsupplies

#makefetchhappen #chuckitlauncher #doglauncher #sportspet #sportspethighbounce #fetch #fetchday #monday #mondaymotivation #labrador #chocolatelabrador #adventuredog #fetchdog #outdoordog #freshair #mypps #lovetheoutdoors #purelypets

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Why are black cats such good singers? They're MEOWsical!

Happy Halloween! What's in the pipeline today? Are you feeling a Sleepy Sunday or is it going to be a non-stop Sunday Funday? Bella has definately opted for a mix of both after the run around we've already had this morning!

S: @purelypetsupplies

Check out our reps for their unique discount codes!
💙 @busbythebrave @bearthegoldador @justtwostaffs @marvellousmerles @murphy.the.magnificent

#happyhalloween #howloween #halloween #october31 #blackcat #pumpkin #mypps #purelypets #sunday31 #witchcraft #spooky #halloweenjoke #blackcats #sunday #itshalloween #halloween2021

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Halloween feasting at its finest! Murphy was treated to a dinner sure to scare this week, featuring our incredible LickiMat Slomo, an Apple Monster, Coconut Fangs, Berry Blood, leaky Quail Egg and frozen Veggie Pumpkins! YUM!

Tag us in your Halloween plate creations and we'll share them to our story!

📸 Murphy: @murphy.the.magnificent

S: @purelypetsupplies

#howloween #lickimat #lickimatslomo #halloweenfeast #dinner #rawfeddogs #rawfeeding #spaniel #halloween #halloweenfood #foodie #feast #halloween2021 #petsupplies #dinnertime #healthydinner #dogsdinner #whatsinyourbowl #lickimatlove

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Jasper the friendly ghost 👻 I think you'll agree, he's just too cute to spook!

Don't forget our #ppsghostober giveaway ends on Sunday! Simply upload a spooky/Halloween themed pic of your dog, tag us and use the hashtag above, and share to your stories to spread the word you've entered! Full details are available on our previous post. Make sure you follow all instructions!! We've got a pumpkin full of goodies to give away!

If you've read this far... You're in for tons of treats. We've teamed up with our boys over at @justtwostaffs to provide a Halloween Gift Bag Giveaway, hand picked by them! Make sure you're following their account to enter our rep-special #freebiefriday, launching this morning and ending Sunday!

📸 Jasper, @justtwostaffs

S: @purelypetsupplies

Jasper & Toby: @justtwostaffs
Murphy: @murphy.the.magnificent
Bear & Zane: @bearthegoldador
Busby: @busbythebrave
Riley: @marvellousmerles

#howloween #ghostober #petsupplies #onlinepetproducts #uksmallbiz #smallbusinessuk #smallbusiness #staffiesofinstagram #halloween #ghostdog #spooktacular #dogfancydress #dogdressup #staffie #staffordshirebullterrier #pps #mypps #ppsfeature #ghost #friendlyghost #casperthefriendlyghost

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