Purely Fish

Feedback from our Customers

We supply the products, they supply the joy.

Here at Purely Pets HQ, we strive to provide the very best for your pet caring for them as if they were our own. 

Purely Pets We offer thousands of products available at the click of a button, with continually low prices to make sure you get great quality products at fantastic value for money! This is across every product we sell, including all of your favourite brands.

Saving you up to 60% on your favourite pet products and delivering these straight to your door, Purely Pets helps keep your pet happy inside and out, and gives you a convenient one stop website to purchase foods, treats, toys, supplements, grooming products, beds, aquariums and more.  If you can’t find what you’re looking for, or simply need a little advise, we’re only a phone call away. Give us a ring on 0115 945 2751 where one of our team will be more than happy to help.


In November 2017, Purely Pet Supplies won its first business award!

Nottingham Post Women in Business AwardsA huge achievement for Lauren and the team, Purely Pets has been recognised for it’s dedication to the industry, business individuality, customer service, product variety, value for money and more, and has a very bright future ahead.  



Small in size but mighty in knowledge, together the Purely Pets team have over 10 years experience within the industry, and over 30 years of experience caring for pets of their own.  As the mad pet lovers that we are, we know and understand what you go through as a pet owner (the good, and the bad), and due to our own experiences we are also particularly knowledgeable in specialist areas such as dog training, pet allergies and pet stress.  We are constantly on the look out for new products, and knowing what our pets would want helps us find the products you want and need too. 


As pet owners ourselves, the team at Purely Pets have had experiences with a number of products over the years. We take pride in getting to know as much about a product as possible, and sometimes that means trialling it for ourselves – That’s why we’ve created the Paw of Approval.

Paw Of Approval

The perfect way for us to flag the products we recommend based on ours and our pets experiences, the Paw of Approval is applied to only a select number of products that we truly do love allowing you to see the products we honestly can rate and recommend.

Basically, if we’ve loved it we’ve stamped it! Keep an eye out for the Paw of Approval logo across our range.


For our lovely local customers, we now offer a free personal local delivery service. This means you can order any items on our website and get them delivered to your door completely free of charge Monday to Friday at a time that suits you! We also offer a Click and Collect service Wednesday to Friday for urgent purchases.  For more information, contact our Customer Services team today or click here for more information.

Bellas Blog

Latest from Instagram

Happy Howl-oween 🎃👻 get 10% off ALL PRODUCTS* this Halloween and Weekend with our fangtastic sitewide sale! 🥳 Ends Sunday 3rd November 11:59pm 🕸️ #letsgetspooky.
Valid on all UK and international orders. Excludes Clearance items, Special Offer items and Trade Orders. Ends Sunday 3 November 11:59pm GMT. One use per customer.

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Charging towards the weekend like... Friday, we see you! 👀.
It may be a little wet and dreary in the UK today unlike this pic but you can still be sure Ellie and her ball are having tons of fetching fun!

Happy Thursday everyone! One more day until wild weekend adventures begin 😛. 📸 @ellie_thejackrussell

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Happy #NationalNutDay from us and the gorgeous @stamfordthecavapoo! What better way to celebrate than to get those nashers around a yummy Soopa dental stick 😍 Banana & Peanut Butter flavour, of course 😋🍌🥜.
🎥 @stamfordthecavapoo.
🍌 @soopapets.
🛒 @purelypetsupplies.

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Halloween and Bonfire Night are just around the corner and as most of us know, these can be terrifying evenings for our pets 😔⁣

We are giving away 1 set of Beaphar CaniComfort and 1 set of Beaphar CatComfort to help calm your pets during those stressful nights! Each set has an RRP of £42 and you have a chance of receiving them for free! ⁣

Both Beaphar sets include;⁣
1 x plug-in calming diffuser⁣
1 x diffuser refill (lasting for 30 days) ⁣
1 x calming spray (for beds and crates)⁣

These can be used all year round to comfort and calm your pets during any stressful situation that may arise🐶🐱 ⁣

1. Follow our Instagram⁣
2. Add our post to your story and tag us⁣
3. Like this post and tag your buddies below! ⁣

Entries close midday on Friday 18th October with our 2 winners announced the same afternoon 😍⁣


⁣#petsupply #purelypetsupplies #bonfirenight #halloween #dog #cat #puppy #kitten #beapharUK #beaphar #competition #competitionwinner

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Hiding from Monday like... 🐱🐾.
📸 @ivan_charlie.
We've got such a busy week ahead of us this week and we can't wait!! We've spent the morning getting our office back up and running after Friday's heavy downpour ☔ so we're all back on track and ready to smash it! 😁 We've some great new products joining our collection this week, including the start of our 2019 Christmas range! 👀🎁 If that's not the perfect way to start the week, we don't know what is!! Have a great Monday everyone! HoHoHo 🎅🎄🐾💖

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Sir Ralph is giving us all the humpday feels today! It's a hard life being this cute, right?! 😍🐾💖.
📸 @sir_ralph_the_lab
#wednesday #humpday #midweekblues #hurryupfriday #naptime #sleepingpup.

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Looks like the weather is going to be pawgeous this weekend 🌞.
We have the whole of our Chill Out range on special offer until 30th September🐕.
Head to the Special Offers section of our website!

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Tag us in your #wetnosewednesday posts!

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"Mischief Managed" 😋 - from us and the gorgeous Ellie, Happy ToT gang! 👅🐶🐾.
📸: @ellie_thejackrussell 💜.
#TongueOutTuesday #ToT

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It's Sunday FunDay! ☀️😋😁 We hope you're all having a FANTASTIC Bank Holiday weekend! 🥳. Just a little reminder to not forget to keep you and your pets safe in this scorching weather!! We've put a few suggestions below on how to keep your pets cool on days like today:
🐾 Make sure you've put out a fresh, clean and cool supply of water. Ice cubes in the bowl can be a great addition too as well as stainless steel water bottles to provide cold water on the go.
🐾 Keep your pet indoors at peak times when temperatures are at their highest (between 12 and 4pm).
🐾 Be sensible with walks - if the pavement is hot when you're walking on it barefoot, your dog will struggle and find it uncomfortable to walk on too! Try to keep walks restricted to mornings and evenings when temperatures are cooler, and keep activity levels low or moderate where possible.
🐾 Get out your Chill Out Mat and Chill Out Bandana! They're great for keeping your pet cool and helping to prevent heat stroke.
🐾 Freeze some fruits, veggies and water for a delicious cooling iced treat 🤩.
🐾 Keep your dog out of hot cars!
🐾 Try not to muzzle your dog (if applicable) in this weather as it can prevent them panting as they need to when temperatures are high. If you require a muzzle for your dog keep the time worn to a minimum if possible.
🐾 Keep curtains and windows closed to maintain a cool indoor temperature.
🐾 Get out the paddling pool or let your dog have a swim! This will help reduce their body temperature to a better level.
🐾 If your dog wants to stay in the garden or outdoors try and encourage them into a shaded area where it will be a little cooler for them.

If you have any more helpful suggestions for our furlowers comment below! 👇🏼. Have a great Sunday everyone! ☀️🐾. 📸 @bellaboo.thelabrador.

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