Purely Fish


Dear Customer, 

We are closely monitoring the developments of COVID-19 and its impact on our customers, suppliers, carriers and employees.  As the situation develops we will continue to comply with official advice whilst ensuring we provide as much of a normal service as possible to our customers, and maintain a safe operating environment for our employees.

We understand that deliveries to your home are extremely convenient, even more so at this challenging time. Therefore, please be aware we are currently receiving an unprecidented number of orders on our website, whilst dealing withan unforeseen major disruption with a major supplier and delays at custom.  This is causing unfortunate delays that are out of our control, and we are working hard to get this rectified as quickly as possible.

While we continue to allow our customers to place orders, please be aware additional processing time and delivery time may apply from those stated in our main service terms. If your order is effected by any delay or issue, a member of our Customer Service team will be in touch to notify you and arrange a suitable resolution.

For the time being, we have had to temporarily stop Local Deliveries. We are still offering Click and Collect to our local customers, or alternatively we can ship parcels using one of our trusted couriers.

For further information on COVID-19 and our delivery service, please click here.

Feedback from our Customers

We supply the products, they supply the joy.

Here at Purely Pets HQ, we strive to provide the very best for your pet caring for them as if they were our own. Built with a team of pet-loving individuals that have a mutual passion for pets and their wellbeing, we are now able to offer access to over 12,000 products, all available at the simply click of a button.

Credit: @themarvellousmcdonalds

Saving you up to 60% on all of your favourite branded pet products, care essentials, nutrition and accessories, Purely Pet Supplies help to make caring for your pets as easy as possible, with continually low prices on thousands of products to ensure you get great quality products, at fantastic value for money, every time. This is across every product we sell, including all of your favourite brands.

We aim to help you keep your pet happy inside and out, delivering a convenient one-stop website for you to purchase all of your pet care favourites, including foods, treats, toys, bedding, supplements, grooming products, pet homes, remedies and more.  If you can’t find what you’re looking for, or simple need a little advise, we’re only a phone call or email away – Contact Us.

Purely Pet Supplies Ltd AWARDS
Accolades for Purely Pet Supplies Ltd


In November 2017, Purely Pet Supplies won its first business award for the Nottingham Post Women in Business Awards 2017! A huge achievement for Lauren and the team, Purely Pet Supplies was recognised for it’s dedication to the industry, business individuality, customer service, product variety, value for money and more, and has a very bright future ahead.

Since achieving our first accolade, Purely Pet Supplies has gone on to be shortlisted for Business of the Year 2018 for the Celebrating Rushcliffe Awards, Finalist for Entrepeneur of the Year for Nottingham Post Women in Business Awards 2018, and more recently has been awarded with the Feefo Gold Trusted Service award 2020, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers. Take a look at our Gold Rated Feefo reviews here.



Team Purely Pet Supplies Ltd 2019
Team Purely Pet Supplies Ltd 2019

Small in size but mighty in knowledge, team Purely Pet Supplies hold over 14 years experience within the industry, and over 30 years of experience caring for pets of their own. A group of dedicated, passionate and ambitious pet-lovers that we are, we know and understand the trials and tribulations that go with being a pet parent, and due to our own experiences are also particularly knowledgeable in specialist areas such as behavioural training, pet allergies and pet stress.  We are constantly on the look out for new products, and frequently involve our customers in the selection and shortlisting of potential new ranges, ensuring we deliver a varied selection of pet-industry favourites to meet your every need. Check us out on Instagram for regular product updates, new items, promotions and more, tagging us with our handle @purelypetsupplies to be featured!


Paw Of Approval

As pet owners, and lovers, ourselves, the Purely Pet Supplies team have built up years of experience using hundreds of the products we sell themselves, and take pride in getting to know as much about a product as possible, which sometimes means personal product trialling.  That’s why we’ve launched the Paw of Approval, our personal stamp of excellence and quality to highlight our favourite products and those we recommend.  

The perfect way for us to shine a light on the products we love, the Paw of Approval is applied only to those selected products we truly do rate and recommend, after using, feeding and experiencing the product ourselves If we’ve loved it, we’ve stamped it. Take a look at our Paw of Approval range here, or keep an eye out for our Paw of Approval stamp on some of our most favoured products.


For our lovely local customers, we now offer a free personal local delivery service to selected NG2 and NG9 postcodes (West Bridgford, Beeston, and Beeston Chilwell). This means you can order any items on our website and get them delivered to your door, completely free of charge at a time that suits you! We also offer a Click and Collect service Wednesday to Friday for urgent purchases, allowing customers to collect their goods from our Nottingham warehouse on a pre-arranged basis only.  For more information, contact us today or take a look at our Delivery Information to find out more.

Bellas Blog

Latest from Instagram

Blue Skies & Woofin Good Vibes 💙🐶 Happy Tongue Out Tuesday everyone! #ToT 😝.
What a beautiful bank holiday weekend it's been! ☀️😍 If only it lasted longer, ey!
We've had a super busy weekend with orders over the last few days so it's currently all go go go at Purely Pets HQ this morning (meaning snuggles and sun soaking with the pooches is put on hold till later! Don't worry, we got plenty over the weekend ☀️🐶💖) What are your plans for the day today? We'd love to know what you're getting up to!
Tag us in your #TongueOutTuesday posts with @purelypetsupplies and we'll share our favourites to our stories! I might even chuck in a freebie for my favourite 😝.
📸 @bellaboo.thelabrador 😋.

Giant treats shouldn't just be kept for giant dogs! Here's the lucky Louie getting his wag on and taking on his mighty @ancodogtreats Giant Pork Stick... Before spending the afternoon just chomp, chomp, chomping away. DELISH!
All of our Anco Naturals Giant chews are 100% natural, available in a variety of traditional and non-traditional proteins, as well as hairy and non-hairy varieties. I can't name a best seller as they all hit the top of the list, and they're all bursting with benefits for your dog! If you've not tried them yet definately give them a go, your dog will absolutely love you for it and so will their health 🐶. There's more information on each individual treat on our website, and the benefits each bring, but for now, here's a few key points that apply to the entire range:
❤️ 100% Natural Skin Chews
👀 ULTIMUTT Giant Length Long Lasting Chewy Snacks
🦷 Supports Healthy Teeth & Gums, Strengthens Jaws
💪🏼 Bursting with Natural Proteins, Amino Acids, Vitamins and Trace Minerals
🚫 ALLERGY FRIENDLY - No Added Artificials, Grains, Gluten, Derivatives, Fillers, Sugars or Salts
😍 Available in Assorted Proteins for LOTS of Variety
🥳 From Only £1.80 each

Choose from: Wild Boar Stick, Goat Stick, Camel Stick, Lamb Stick, Deer Stick, Hairy Deer Stick, Hairy Deer Leg, Pork Skin Roll, Bully Stick all OVER 45cm in length 🤩.
📸 @themarvellousmcdonalds
WHAT'S YOUR FAVOURITE FROM THE RANGE? Let us know in the comments below 👇🏼😋👀.
🏷️ Anco Naturals Giant Pork Skin Roll 50-60cm
🔍 For the FULL RANGE search "Anco Giant" on our website!

Tasty treatos for every adventure 😋 Could @justbeingdogs be any more picture paw-fect right now! #squad

The gorgeous Ruby, Dash and Lemur are giving us ALL the squad goal feels with this pic, patiently waiting for the chance to get more of their yummy @naturedietpets Feel Good Training Treats from mummy. These mighty meat treats are an absolute MUST-HAVE for #treattime if you've never tried them before.
⭐ 100% natural
🌍 Environmentally friendly Tetra packaging .
🥳 Nothing artificial
🌾🚫 Wheat gluten free
🐾Perfectly sized for training and regular treating
🐶 AND bursting with quality animal protein to help your dog ⭐ FEEL GOOD ⭐ supporting a healthy, balanced, natural canine diet.
🏷️ Naturediet Feel Good Natural Treats, 150g | £1.67 each, £9.58 per Case of 6 x 150g
Choose from:
🐑 Chicken & Lamb.
🐣 Chicken.
🐟 Turkey & Salmon.

What's your favourite Naturediet flavour? Let us know below! And as always, make sure you give this post a ❤️ if these are your go-to treatos too! 😋.
📸 @justbeingdogs 🐾😘

100% Natural.
100% Nutritious
100% Delicious.
100% Bella Approved.
You might have seen the stories I posted last night revealing what's inside this yummy mix, and more about the benefits of feeding natural (as well as me rambling on about Bella, as all us hoomans do about our pets! 🙈💖🤣). If you haven't already, definately check it out!
The incredible Jasper's Choice We're All Ears Mix is packed full of goodies. There's 26 chews in this bag! 😍 For under £10 you get an assortment of 100% natural, simply dried animal chews for your dog, in a handy resealable bag containing:
🐰 Rabbit Ears
🐷 Pig Ears
🐮 Cow Ears
🐷 Cut Pig Ears
🐰 Hairy Rabbit Ears
All these chews are great for your dogs dental health, naturally helping to keep teeth clean and healthy and strengthen the jaw with all that irresistible chewing! They all contain NO ADDITIVES, just simply 100% natural ears 👂👌🏼. The hairy ears are also great as a natural dewormer for dogs, and can aid digestion! All chews also deliver a great source of protein, essential amino acids, vitamins and trace minerals to your dog helping to keep them in tip top condition, and are all grain and wheat gluten free as they contain nothing else but the animal part! Win win win for all of us! 🥳.
For this weekend only I've popped these beauties on a little promotion for you all 😎 They're perfect as a starter pack if you've never tried natural feeding before or chews like these, and are a great monthly bundle to keep all you natural feeders, like me, stocked up on ear essentials every day!
Use code EARS to get 10% off this weekend only 😍 go check them out! Link in Bio 💖 for more info on this treat bag, check out our stories or drop me a message! 😋.
🏷️ Jaspers Choice We're All Ears Selection Bag 500g £9.79.
IMPORTANT: As with all chews and treats, always supervise your dog while chewing for their personal health and safety, and ensure plenty of fresh drinking water is available at all times 🐶.
I'd love to know what you all thought of my videos yesterday, and if you've already tried the Ear mix from JC, so pop your comments below! 💖.

Yum yum yum, in my tum 😋 the gorgeous Belle had a good ol' chew session yesterday with her yummy @hollingspettreats Buffalo Horn and she certainly got stuck right in!

Perfect for everyday chewing to keep teeth clean and healthy Buffalo Horns are bursting with natural goodness and are a fantastic long lasting natural chews for all dogs keeping them occupied, stimulated and satisfied! We sell these chewtastic horns in three sizes, perfect for all breeds and with NOTHING ADDED! You can even stuff them with extra natural yumminess for even more treat-time tail wagging and a super long lasting chew they'll love and keep coming back to! 🥳 What's your favourite filling for horns, empty bones and hooves? Share your ideas below! 🐾🥰💖.
📸 @bellethegoldiepup 🐾💜.
🏷️ @hollingspettreats Buffalo Horn Standard £3.09 each (also available in Mini £1.64 and Jumbo £4.61)

Weekend treating 😋.
The gorgeous Tai is one proud puppa this weekend, showing off a new favourite snack with the yummy @jrpetproducts Pure Chicken Stick!
The perfect way to start the day we say! Made with 100% real chicken, ZERO artificial anything AND the perfect size for treating any time of the day! 😍🤗.
Which ones have you tried? Let us know your favourites below! 😋🐾🤩.
📸 @danny_morrell_birks.

Sunshine and snacks 😋.
HELLO EASTER WEEEKEND! What better way to spend Bank Holiday than sunning in the garden with your favourite snack selection 😍🌟😋.
The beautiful Ava is sorted for self isolation this weekend with all her delicious @ancodogtreats goodies delivered this week! 😍 Thank you for your order, tag and photo gorgeous girl! Your hoomans have spoilt you rotten. Well deserved we say! Happy Easter! 😋🥳.
🛒🖱️ SHOP NOW >
📸 @ava_working_cocker 🐾💖.
🏷️ @ancodogtreats Chicken Feet, Giant Pork Skin Roll, Giant Hairy Deer Stick, Hairy Rabbit Ears, Hairy Cow Ears, Goose Necks, Chicken Wings 😍.

Now available -> 🖱️ LINK IN BIO.

Why Jasper's Choice (@officialjasperschoice) ?.
- Premium Quality.
- Fantastic Variety.
- 100% Natural.
- Great for Teeth and Overall Health.
- Nothing Artificial.
- High in Quality Animal or Fish Protein.
- Great Value for Money.
- Small Independent Business 🐾💖.
Range includes:
Variety Bags | £9.79 each.
🐾Chicken Lickin 500g (Chicken Selection).
🐾Pig n Mix 500g (Pork Selection).
🐾Put Your Foot In It 500g (Feet Selection).
🐾We're All Ears 500g (Ear Selection).
Wild Boar Legs 2pcs | £3.78.
Wild Boar Skin 500g | £9.27.
Beefy Balls 250g | £4.70.

Shop Now -> 🐶😋 🛒

How handsome is Bournville looking in his Hurtta Warrior Harness?! Definately ready to Hurtta his way to lots of new adventures! 🐶 #sundayswag.
📸 @theadventuresofjasonbournville .
Shop for over 12,000 pet favourites, all in one place - > 🖱️🛒.
🏷️ Hurtta Weekend Warrior Harness Coral Camo.

Hi to all our followers! We came in on Monday to an extremely high volume of orders which are still coming in! Unfortunately this has meant that we are behind, however our warehouse is working round the clock to ensure that as many orders get dispatched as possible!

We would like to ask that you please bear with us over the next few days whilst we do our best to get your orders out. With everything going on at the moment, suppliers are struggling with deliveries, and if we do have any issues with your order, you will be contacted by a member of our customer service team in due course.

Thank you all so much for your continued support, understanding and patience, it is very much appreciated at this time.

Many thanks
Team PPS

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