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Black Friday Super Sale

Did someone say SALE?

Looking for some fantastic Black Friday deals on all of your favourite brands and products? You’ve come to the right place!

Shop our Black Friday special buys below, available while stocks last, as well as 10% discount off everything else! We’ve also added FREE DELIVERY FOR FOUR DAYS ONLY, applied automatically when you spend £60 or more!

Sale MUST end Midnight Monday 30th November. Valid from Black Friday till Cyber Monday, 27-30th November 2020. Cannot be used with any other discount codes, except for PURELY providing free delivery over and above the sitewide 10% discount. Exclusions apply to products already discounted, Special Order, Direct Dispatch and our Support Small Business range.

Save 20% on VetIQ Treatments & Healthcare!

Keep your pet happy and healthy with our VetIQ range, available with 20% off standard price this weekend only!


[Discount automatically applies to qualifying items when added to basket]


Was £19.40. Now ONLY £15.99 each, available while stocks last!

Discount already applied to qualifying products.

20% OFF ALL LickiMat Designs for Dogs & Cats!

A fresh, fun and innovative approach to keeping your pet amused and entertained for many minutes of tasty treating. Check out our LickiMat range below, and save up 17.5% till Monday!

Up to 20% off selected natural treats and chews for your dog!

With favourites from brands including JR Pet Products, Natures Menu, Jaspers Choice and so much more!

Black Friday SPECIAL BUYS!

Fantastic savings on some of our all-time favourites, available while stocks last!

PAW Interactive Combo Feeder only £9.99!

Make fantastic savings on our best-selling interactive PAW IFS Combo Feeder & Lick Pad! Now only £9.99 while stocks last!

Save up to 50% on cat toys this Black Friday!

Including favourites from KONG, Ancol and BAM!

20% off Animal Instincts Snow Mates!

20% off our adorable Animal Instincts Snow Mates while stocks last, including our incredible XXL Penguin and Polar Bear!

Save up to 25% on HuggleHounds, including CHRISTMAS TOYS!

Tough toys for the most playful of dogs! Our HuggleHounds range is perfect for fast-paced play, with innovative Tuffet Technology 

Save 15% on SportsPet, while stocks last!

Our SportsPet range is perfect for playful puppas, big AND small! We’ve got 15% off selected lines, with 10% off everything else! Check out the range below, including our NEW Jungle and Pink Tennis Balls, AND select Christmas lines!

Save 25% on Meowee Cat Treats!

Available for only £1.11 per pack, while stocks last!

Save up to 15% on selected Beaphar healthcare products!

For dogs, cats, birds AND small pets, keeping you happy and healthy leading into the New Year.

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